Tahola specialise in performance management solutions for the media and advertising industry. Our experience means a quick understanding of your requirements, fast solution delivery and on-going assistance to help you see the maximum return. The typical ROI is less than 12 months and in some cases is significantly shorter.  Whether using IBM Cognos, QlikView and/or our proven AdsMart datamart application as the technical platform, the benefits are essentially the same:

• understanding performance right across your business, whether you are interested in customers, publications or staff. All the information is easy to access and readily available to help you make more informed decisions
• timely information that allows you to react quicker by being able to spot irregularities and to correct them quickly
• understanding your business and the most profitable markets by having information about customers, publications, yield, advert types, sectors, discounts and staff
• saves you time as you are not waiting on others to provide you with information.

The type of information we provide to our customers includes:

• sales revenue in cms and yield, by title and department
• monitoring incentives
• forecast of future performance
• trends of revenue, cms and yield by department and title
• staff performance metrics
• analysis of daily targets
• promotion analysis and special supplement performance
• trends of departmental revenue mix
• performance against previous time periods
• customer analysis such as value to the business (RFM), profitability, yield, those about to leave and those won and lost this month.