AdsMart is a datamart application developed using Microsoft SQL Server. It will link to most advertising front-end sales systems (such as Miles33 Space and Futureproof or Media Systems Adora) and any BI platform.  It is designed to make your implementation faster and easier by having your data in an organised and structured database.  But because your business is unique, it is flexible and is customised to suit your specific needs.

You can use AdsMart to:

• interrogate advertising and customer data.
• distribute information automatically to users.
• present a bird's eye view of the business using Key Performance Indicators compared to a target.
• drill into detailed information down to publication, invoice and customer level.

More specifically, our customers use AdsMart to:

• track customer performance i.e. monitor customer's increased/decreased spend, what types of customers you are successful at selling to, how regularly customers buy from you, how proactive your sales teams have been at managing customers, etc.
• manage customer churn.
• compare performance against plan, last year, forecast and reforecast.
• understand the performance of each publication
• understand the results of promotions and plan the next one
• monitor team performance against your own growth criteria
• provide comprehensive individual information for weekly performance reviews
• yield analysis by publication, team and individual
• manage discounts
• use daily information to forecast this week and month taking into account forward bookings.
• instant forecast each month based on this year's performance.
• spot products that are declining before they become a problem.
• provide hourly, daily, weekly and monthly performance statistics.
• identify which levers to pull to get you back on track.

AdsMart can be integrated with our AccountsMart application for the analysis of the profit and loss account. It has also been integrated with other systems specifically newspaper sales, ie. MGB, PCS and Matrix , plus digital telephone systems and financial planning systems. We can integrate it with any other system to provide a holistic view of the business.