Luxury fashion website Cocosa selects QlikView
Luxury fashion website Cocosa has selected leading QlikView
partner Tahola to deliver a solution designed to put its business
information directly in the hands of its business managers,
empowering them to make fast trading decisions and immediately
respond to new opportunities.
To date, Cocosa have relied on running ad hoc queries on their
database to access information. Due to their rapid growth,
they made the decision to implement a comprehensive analysis and
reporting tool to address their buying and merchandising as well as
social media marketing needs. Speed of implementation,
scalability and retail knowledge of the partner were also key
Having selected QlikView together with QVsource for social media
integration as their preferred solution, Cocosa looked at a
number of QlikView partners and chose Tahola because they
demonstrated a deep understanding of both the retail sector and of
their business model in particular. "Tahola immediately
understood the requirements of our business and are already doing a
fantastic job of getting to grips with our data structures and
needs", says Andrew Miles, Head of Operations at Cocosa. "An
early win will see the development of an executive dashboard and
over time we aim to achieve performance improvements right across
the business - for example in customer targeting and response,
merchandising and stock management".
They will be using QlikView to analyse and report on data from
their ecommerce system, Google Analytics, Facebook, Twitter,
customer email management provider and their CRM system.
Their marketing and merchandising teams will be able to quickly and
simply interrogate sales, stock and customer data to respond
quickly to the needs of their customers and the business.
Simon Blackbourne, Commercial Director of Tahola comments,
"Cocosa are a fast growing business and in the rapidly moving world
of ecommerce, it's essential to have key business metrics to hand
at all times to capitalise on every opportunity. QlikView's
ability to be implemented quickly and altered on the fly will give
Andrew and his team the information they need to make these crucial
Cocosa.com is a luxury fashion website, selling designer clothes
in time limited sales, at amazing prices. They work with over
500 brands to bring you the most fashionable womenswear and
menswear, at a fraction of the retail price.